Generative Engine Optimization (GEO)
Get cited by ChatGPT, Claude and Google AI
Your next client is asking AI for a recommendation right now. Make sure your business is the answer they get.
The basics
What is GEO?
Generative Engine Optimization (GEO) is a strategy for making your business visible in AI-powered search. While SEO gets you ranking in Google's link-based results, GEO gets you cited in the answers that ChatGPT, Claude and Google AI Overviews generate for their users.
AI search engines work differently. They don't just crawl your site. They analyse your entire online footprint: content quality, mentions, reviews, structured data and how consistent and trustworthy your information appears across the web.
GEO makes AI work for you, not against you.
AI platforms we optimise for
- ChatGPT (OpenAI)
- Claude AI
- Google AI Overviews
- Perplexity AI
- Microsoft Copilot
Why now
AI search is not coming. It is here.
Google shows AI Overviews for a growing share of searches. ChatGPT has over 300 million weekly users. Claude has over 100 million users and growing fast. The businesses that invest in GEO today are building a lead that will be very hard to close.
300M+
weekly ChatGPT users
25%+
of Google searches show an AI Overview
100M+
Claude users and growing
Our method
Three pillars for AI visibility
Content and authority
- Factual depth and unique data that AI recognises as authoritative
- Clear definitions and logical structure that models process effortlessly
- Citable passages that AI can quote directly in its answers
Technical structure
- Schema markup and JSON-LD so AI understands your content precisely
- FAQ schema, organisation markup and structured data on every key page
- A technical foundation that satisfies both Google and AI models
Online presence and signals
- Consistent mentions across the platforms AI models draw from
- Strong reviews and authority signals within your industry
- The more often AI encounters your brand, the sooner it recommends you
The impact
What GEO delivers
GEO opens a completely new acquisition channel. You won't just rank in Google. You'll be recommended on the AI platforms where a growing number of people start their search.
- AI chatbots recommend your business when prospects ask for solutions
- New traffic from Google AI Overviews and featured snippets
- Stronger authority that also lifts your traditional SEO rankings
- First-mover advantage in a channel most competitors have not tapped into
- A future-proof strategy for a search landscape that is shifting fast
- Measurable results: you know exactly which AI answers cite your business
Our process
From analysis to results
AI visibility analysis
We test how your business currently appears in ChatGPT, Claude, Google AI Overviews and other AI platforms. Where are you being cited? Where are you missing? What are your competitors doing?
Strategy and roadmap
Based on the analysis, we build a prioritised roadmap. Which content, technical changes and authority signals will have the biggest impact first?
Implementation
We execute: content creation and optimisation, technical schema markup, and strengthening your presence on the platforms AI models consult.
Monitor and iterate
AI models evolve constantly. We track your visibility, test new prompts and refine the strategy based on what the data shows.
Why us
GEO is new. Our foundation is not.
Matt Timmermans has been optimising content for search engines since 2018, working with over 60 businesses on their online visibility. That deep understanding of how search engines evaluate and rank content is exactly what GEO requires.
As early adopters of AI tools, we understand not only how AI models process information, but how they select sources and formulate recommendations. That combination of SEO experience and AI expertise is rare in the market.
7+
years of SEO expertise
60+
clients served
Reviews
What our clients say
I've been working with Matt as our freelance Dutch translator at Zenchef, and I couldn't be more satisfied. He's reliable, fast, and delivers consistently high-quality work. I especially appreciate his attention to detail and ability to adapt to our tone of voice. Highly recommended!
Eve-Anne Collomb
Zenchef
To put it simply, Matt is the king of copywriting. Professional, flexible and reliable. We have been working with him for a year and are very happy with his work and input.
Armijn Meijer
Game.nl
We've been working with Timmermans Media on cryptocurrency-related blog articles for our guide and have had a very good experience. The content quality was solid, delivery on time, and only minimal corrections were needed. A reliable partner for crypto content creation.
Oliver Korda
Cryptoradar
Matt delivered outstanding copy for our crypto platform. Professional, fast and always of high quality.
David van Gaalen
Crypto.be
Matt designed a beautiful modern website for Vincentius that we are very happy with. Fast, professional and always thinking along with us.
Rob Hulskes
Vincentiusvereniging Boxtel
Matt is a star! Technically strong, works fast and very helpful. The collaboration is going really well. The same goes for brainstorming about how to turn problems into concrete solutions. A true all-rounder with skills in website development, SEO, content writing and more. Highly recommended!
Bastiaan Konijnenbelt
The Vitality School
FAQ
Frequently asked questions
What is the difference between GEO and SEO?+
SEO focuses on ranking in traditional Google search results. GEO focuses on getting cited in AI-generated answers from ChatGPT, Claude and Google AI Overviews. They complement each other. Strong SEO provides a solid foundation for GEO, but GEO requires additional optimisations like structured data, citable content and consistent online mentions.
Does GEO work for every type of business?+
Yes. Whether you are a local service provider, an e-commerce brand or a B2B company, more and more potential clients are turning to AI tools to find suppliers, compare options and get advice. The earlier you act on this, the bigger your competitive advantage.
How quickly will I see results?+
The first improvements typically show within 4 to 8 weeks, depending on your current online presence. Technical optimisations like schema markup take effect quickly. Content and authority building are ongoing processes that compound over 3 to 6 months.
Can I combine GEO with SEO?+
Absolutely, and we recommend it. Many GEO optimisations (better content, structured data, more authority) also boost your traditional SEO rankings. We offer integrated programmes that maximise results across both channels.
What does GEO cost?+
The investment depends on your industry, competition and current online presence. We start with a free AI visibility analysis to identify the biggest opportunities. From there, we build a tailored proposal. Book a call to get started.
How do you measure whether GEO is working?+
We monitor your visibility in AI platforms by regularly testing relevant prompts and tracking how often and in what context your business is cited. We also measure traffic from AI sources, the quality of that traffic and the impact on leads and conversions.
Works even better together
Combine GEO with our other services
GEO is most effective when paired with strong SEO and a technically solid website.
Ready to get found by AI?
Your competitors are not doing this yet
Book a free AI visibility analysis. We will show you exactly where you stand in ChatGPT, Claude and Google AI, and what it takes to get cited.