Case study
Game.nl: 22 articles as the ongoing SEO copywriter for a gaming platform, under a personal author profile
Game.nl is one of the largest Dutch gaming platforms. Since March 2025, Timmermans Media has been its ongoing SEO copywriter: 22 gaming articles so far, covering topics such as Rockstar Games, Twitch, Epic Games, and PEGI, built around what gamers search for and published under Matt Timmermans' own author profile. Armijn Meijer of Game.nl reviewed the partnership on Google.
- Industry
- Gaming, media, publishing
- Market
- Netherlands
- Services
- Ongoing SEO copywriting for gaming articles, under a personal author profile
- Scope
- 22 articles under a personal author profile (as of September 2026)
- Period
- Since March 2025, ongoing
Why gaming content has to win over both gamers and search engines
Gaming content has to serve two audiences at once: gamers, who spot shallow knowledge instantly, and search engines, which expect structure and completeness. Copy written for one audience falls flat with the other.
On top of that, a gaming platform competes for every search term with the publishers themselves, with Wikipedia, and with international media. An article about a platform or a game only ranks if it answers the reader's question more directly than the original source does, in a voice that fits a newsroom for gamers, not an agency.
How an ongoing SEO copywriter writes the Game.nl articles
We write articles and category pages that hold up for gamers and are built around the search terms Game.nl wants to be found for. Every article starts with keyword research on the Dutch gaming market: the main question, its variations, and the follow-up questions. Then comes an article that answers the question up top, covers the details under question-based headings, and matches the Game.nl voice. Each article runs under the author profile of Matt Timmermans, so Google and AI models connect the content to a real author.
What the SEO copywriting for Game.nl covers
- 01Keyword research for every article topic, focused on the Dutch gaming market.
- 0222 SEO articles and category pages about gaming: explainers (what Twitch is, what PEGI means), background pieces (Rockstar Games, Epic Games, PlayStation), and how-to guides (setting up a Rust, Palworld, or Terraria server).
- 03A consistent article structure: a direct answer up top, question-based headings, and a practical wrap-up.
- 04Editing for the Game.nl voice and for factual accuracy.
- 05Publication under a personal author profile on game.nl, ongoing since March 2025.
The result: 22 articles under a personal author profile
The articles are live on game.nl under Matt Timmermans' author profile, and the partnership has been running since March 2025.
- 22
- articles live on game.nl under a personal author profile (as of Sept. 2026)
- Since 2025
- ongoing copywriter, first article in March 2025, still running
- 5 stars
- Google review from Game.nl
I can keep it simple: Matt is the king of copywriting. Professional, flexible, and reliable. We've been working with him for a year now and are very happy with his work and input.Translated from Dutch
Armijn Meijer
Game.nl
Which media outlets and publishers this applies to
Game.nl is one of the media outlets and publishers we write editorial SEO content for, alongside Business Insider Nederland (BI Studios), FWD, and Het Ondernemersbelang. The same approach works for any media platform or publisher looking for an ongoing copywriter who pairs keyword research with editorial quality under a personal byline, as we also do for Cryptoradar.
See it for yourself
The work is live at Game.nl
Publicly available on the client’s own domain.
- Matt Timmermans' author profilegame.nl/auteur/matt
- Rockstar Games: more than just GTAgame.nl/nieuws/rockstar-games
- What is Twitch?game.nl/nieuws/twitch
- Epic Games: free games and exclusivesgame.nl/nieuws/epic-games
- PEGI and age ratingsgame.nl/nieuws/pegi
- How to set up a Terraria servergame.nl/nieuws/hoe-maak-je-een-terraria-server
FAQ
FAQ about hiring an SEO copywriter for a media outlet
What does an SEO copywriter do for a media platform?+
An SEO copywriter writes editorial articles that rank for the questions readers search for while keeping the newsroom's voice. It starts with keyword research for each topic, followed by an article with a direct answer up top and the details under question-based headings. That's how we've been writing gaming articles for Game.nl since March 2025.
Why publish under a personal author profile?+
An author profile ties the articles to a real person with a track record. Google factors that in when judging whether a source is trustworthy (E-E-A-T), and AI models use author profiles to connect sources to one another.
How much does an ongoing SEO copywriter cost per month?+
It depends on the number of articles, their length, and how much research each piece needs. For an editorial team, an ongoing partnership like the one with Game.nl is usually cheaper than one-off assignments, because the copywriter already knows the voice and the audience.
Get started
Need an ongoing SEO copywriter for your platform?
From one-off articles to an ongoing partnership under a personal byline. Let's talk it through.