Case study
MT Kluswerk: a fully booked schedule without a single ad
MT Kluswerk is Marc Timmermans's handyman business in Boxtel, the Netherlands, handling small and larger jobs in and around the home. The business started with no customers and has never advertised, online or offline. Timmermans Media built the website and handles its local SEO and GEO. Requests come in through Google and ChatGPT, via the contact form, by phone, or on WhatsApp, and by now there are so many that Marc says he can't take on more work for the time being.
- Industry
- Handyman services, local services
- Service area
- Boxtel and surroundings (North Brabant)
- Services
- Website, local SEO, GEO, Business Profile
- Channels
- Organic only: Google and ChatGPT
Why a new handyman business had to get found locally
A new handyman business has no name recognition, no regular customers, and no advertising budget. When someone in or around Boxtel looks for a handyman, they choose from the businesses at the top of Google, in the map of local businesses, or in an AI assistant's answer. That's where MT Kluswerk needed to show up, for every job Marc does and in every town he serves.
How local SEO and GEO were put to work for a handyman business
We started with the services themselves. Every job Marc offers got its own optimized page, from replacing roof windows to laying laminate flooring and assembling furniture, built around the search terms customers actually use and with clear information on how he works and what it costs.
Next came local search. We wrote dedicated location pages for Boxtel and the surrounding towns, and fully set up the Google Business Profile. Project pages with photos of completed work show what MT Kluswerk does and where, and we actively encouraged reviews from happy customers.
On the technical side, the site got LocalBusiness schema with the service area, an FAQ, and faster load times. That way, Google and AI assistants can read exactly who MT Kluswerk is, what the business does, and where.
What the local SEO approach for MT Kluswerk covered
- 01Website built and technically optimized, including faster load times
- 028 service pages, each optimized for the search terms of one type of job
- 0316 location pages for Boxtel and the towns in the service area
- 04Google Business Profile fully set up and optimized
- 05Project pages with photos of completed jobs
- 06Structured data: LocalBusiness with service area, services, and FAQ
- 07Active encouragement of customer reviews
The result: a fully booked schedule without advertising
MT Kluswerk has a fully booked schedule with requests from Google and ChatGPT, without ever advertising. According to Marc, more requests now come in than he can handle, with better jobs and higher revenue.
For a local business like this, what counts isn't the number of visitors but whether the right customers in the area call or request a quote. All the pages are live, and you can view them below.
- €0
- spent on advertising, online and offline
- 16
- location pages across the service area
- Fully booked
- requests through Google and ChatGPT
We asked Matt Timmermans of Timmermans Media to improve our online visibility. Since Matt took this on, we have been receiving noticeably more requests through Google and ChatGPT, which has led to better jobs and higher revenue.Translated from Dutch
Marc Timmermans
MT Kluswerk
Which local businesses this applies to
For tradespeople and local service providers, such as handyman businesses, painters, plumbing and HVAC installers, and landscapers, who want to reach customers in their own area without paying for ads. You don't need the most traffic, just the right requests from your service area.
See it for yourself
The work is live at MT Kluswerk
Publicly available on the client’s own domain.
- MT Kluswerk homepagemtkluswerk.nl
- Location page: klusjesman Boxtel (handyman Boxtel)mtkluswerk.nl/klusjesman-boxtel
- Location page: klusjesman Vught (handyman Vught)mtkluswerk.nl/klusjesman-vught
- Service page: replacing roof windowsmtkluswerk.nl/vervangen-van-dakramen
- Service page: laminate flooring installationmtkluswerk.nl/laminaat-laten-leggen
- MT Kluswerk projectsmtkluswerk.nl/projecten
- Service areamtkluswerk.nl/werkgebied
FAQ
Frequently asked questions about local SEO for a handyman business
Can a handyman business win customers without advertising?+
Yes. MT Kluswerk has never advertised and gets all of its requests through Google and ChatGPT. That requires the services, the towns in the service area, and the Google Business Profile to be easy to find, and customers who leave reviews.
Why build location pages for a local business?+
Customers search for a job plus a town name, such as “klusjesman Vught” (handyman Vught). A dedicated page for each town in the service area shows Google and AI assistants that the business is active there. MT Kluswerk has 16 of them, for Boxtel and the surrounding towns.
Does a local business need a lot of website visitors?+
No. For a tradesperson, what counts is whether the right customers in the area call or request a quote. MT Kluswerk gets requests via the contact form, by phone, and on WhatsApp, and that keeps its schedule full.
Get started
Fill your schedule without paying for ads
For local businesses, we set up the website, Google Business Profile, and local search presence so customers find you when they search in your area, in Google and in AI assistants.