Yezzer: cited as a source more and more often

Business owners increasingly take their insurance questions straight to an AI assistant instead of searching and comparing on their own. If you aren't cited as a source in that answer, you simply don't show up for that business owner anymore. And insurance is one of the most competitive markets online: comparison sites and insurers have been fighting over the same terms for years.

The core of the work is the insurance pages themselves. We optimize the pages on professional liability, disability, and business insurance for AI search engines: direct, citable answers to the questions business owners actually ask (is it mandatory, what does it cost, what waiting periods apply), a structure AI models can parse, and consistent entity information so models recognize Yezzer as a brand.

Around that, we build out the topic cluster with articles and original research, such as the ZZP & MKB Verzekeringsmonitor (Freelancer and SMB Insurance Monitor). Original data gives an AI model a concrete reason to point to Yezzer instead of just any comparison site.