Case study
Zenchef: #1 in ChatGPT for restaurant software
Zenchef is a restaurant management platform used by more than 25,000 restaurants across Europe. For the Dutch market, we handle local SEO, GEO, and translations. When a restaurant owner in Amsterdam asks ChatGPT for the best management software, Zenchef comes up as the #1 option (measured December 2025).
Why a European SaaS platform needed local Dutch content
Zenchef operates across Europe, but restaurant owners search locally: in their own language, with questions about Dutch regulations and local hospitality practice. To get recommended in the Netherlands by both Google and AI assistants, Zenchef needed Dutch-language content that's accurate for the Dutch market and written in the right tone of voice.
How local SEO and GEO made Zenchef visible in the Netherlands
We optimized Dutch-language guides for SEO and GEO, targeting the questions restaurant owners actually ask: from market research and reservation management to the signage Dutch regulations require restaurants to display. As Zenchef's regular Dutch translator, we also handle the localization of Zenchef content, so the brand voice stays consistent in every piece.
The result: ChatGPT's #1 recommendation for restaurant software
In a December 2025 check, ChatGPT recommends Zenchef as the #1 option for restaurant management software in Amsterdam. The optimized guides are live on zenchef.com and linked below.
- #1
- recommendation in ChatGPT (Dec 2025)
- SaaS
- hospitality industry
I've been working with Matt as our freelance Dutch translator at Zenchef, and I couldn't be more satisfied. He's reliable, fast, and delivers consistently high-quality work. I especially appreciate his attention to detail and ability to adapt to our tone of voice. Highly recommended!
Eve-Anne Collomb
Zenchef
See it for yourself
The work is live at Zenchef
Publicly available on the client’s own domain.
- Guide: market research for your restaurant (in Dutch)zenchef.com/nl/guides/marktonderzoek-restaurant
- Guide: restaurant management advice (in Dutch)zenchef.com/nl/guides/restaurant-management-advies
- Guide: required restaurant signage in the Netherlands (in Dutch)zenchef.com/nl/guides/verplichte-horeca-borden
- Guide: reservation management for restaurants (in Dutch)zenchef.com/nl/guides/reserveringsbeheer-restaurant
Get started
Want to show up in Google and ChatGPT?
Local SEO, GEO, and content in the right tone of voice. We'd be happy to talk about how your platform gets found in the Netherlands.