Case study
Bitvavo: 400+ coin pages, 60+ Learn articles, and #1 in the Google AI Overview
Bitvavo is one of Europe's largest crypto exchanges. As SEO copywriters, we wrote the copy for more than 400 individual coin pages, built out the content of the Learn section with 60+ knowledge base articles from beginner to advanced, and handled the translations for the international Learn site. When someone searches Google for where to buy Bitcoin in the Netherlands, Bitvavo appears as the #1 recommendation in the AI Overview (measured November 2025). In a September 2026 check, the Bitcoin page ranks #4 for “bitcoins kopen” (buy bitcoins, 2,900 searches a month) and #2 for “hoe kan ik bitcoins kopen” (how can I buy bitcoins).
- Industry
- Crypto, fintech, exchange
- Market
- Netherlands and international (Learn in Dutch and English)
- Services
- SEO and GEO copy for 400+ coin pages and 60+ Learn articles, translations
- Period
- Learn: October 2020 to January 2022; coin pages: December 2023 to March 2026
Why content at scale for a crypto exchange has to rank and be accurate
The crypto market is one of the most competitive sectors online: hundreds of players fight over the same search terms, from exchanges to comparison sites and news outlets. Bitvavo needed content that could be produced at scale without losing quality: hundreds of coin pages that each have to rank for their own coin, plus a complete knowledge base serving beginners and advanced users, all of it accurate, clear, and findable.
Writing about crypto at scale carries its own risk: one wrong technical detail per page, times 400, is a credibility problem for a regulated exchange. So every piece had to both rank and be right.
Writing 400+ coin pages and Bitvavo's Learn knowledge base
For each coin page, we combined keyword research (the coin name, the price and buying questions, and the variations Dutch users search for) with a fixed structure that answers the visitor's question: what the coin is, what it's used for, and how to buy it on Bitvavo. The same structure across 400 pages, with content on each page that belongs only to that coin.
We built the Learn section as a learning path: from “what is blockchain” and “what is money” for beginners, through staking, stablecoins, and consensus mechanisms, to trading bots and DeFi for advanced users. Each article answers one question, in a structure that search engines and AI models can parse. For the international rollout, we handled the translations so the same quality was available in other languages.
What the SEO copywriting for Bitvavo covered
- 01Keyword research per coin and per Learn topic for the Dutch market.
- 02SEO copy for 400+ individual coin pages, with a fixed structure and unique content for each coin.
- 0360+ Learn articles from beginner to advanced: blockchain, wallets, staking, stablecoins, consensus, mining, trading bots, DeFi.
- 04Translations of the Learn section for the international rollout, Dutch and English.
- 05GEO structure: a direct answer up top, question headings, and citable paragraphs, so the AI Overview can use the pages.
The result: #1 in the Google AI Overview for buying Bitcoin
In a November 2025 check, Bitvavo appears as the #1 recommendation in the Google AI Overview for where to buy Bitcoin in the Netherlands. The coin pages and the full Learn section are live and linked below.
- #1
- in Google AI Overview for “waar Bitcoin kopen in Nederland” (where to buy Bitcoin in the Netherlands, measured Nov 2025)
- #4
- “bitcoins kopen” (buy bitcoins, 2,900/mo) and “crypto kopen nederland” (buy crypto Netherlands, 880/mo), bitvavo.com/nl/bitcoin, measured Sept 2026
- 400+
- coin pages written
- 60+
- Learn articles, plus translations for the international Learn site
Which crypto and fintech companies this applies to
Bitvavo is one of the crypto and fintech platforms we write for, alongside Coinmerce, Cryptoradar, and CoinCompare. Crypto content demands two things that rarely go together: technical precision and readability for someone just starting out. The same approach fits any exchange, broker, or comparison site that needs hundreds of product or coin pages and a knowledge base that's accurate and ranks.
See it for yourself
The work is live at Bitvavo
Publicly available on the client’s own domain.
- The Learn knowledge base (in Dutch)learn.bitvavo.com/nl
- Example coin page: XRPbitvavo.com/nl/xrp
- Coin page: Bitcoinbitvavo.com/nl/bitcoin
- Learn: how staking workslearn.bitvavo.com/nl/article/hoe-werkt-staking/433
- Learn: what is proof of stake (#5 for “proof of stake”, Sept 2026)learn.bitvavo.com/nl/article/proof-of-stake/429
- International Learn site (translations)learn.bitvavo.com
FAQ
Frequently asked questions about SEO copy for crypto
How do you write SEO copy for hundreds of coin pages without them becoming interchangeable?+
With a fixed structure and unique content on every page: what the coin is, what it's used for, how to buy it, and the price and buying questions people search for about that specific coin. The structure makes sure each page is complete; keyword research per coin makes sure each page ranks for its own terms. That's how we wrote more than 400 coin pages for Bitvavo.
What is an SEO copywriter for crypto?+
A copywriter who combines keyword research with knowledge of crypto and blockchain, so the copy ranks and is technically accurate. For a regulated exchange, that second part isn't a luxury: one mistake per page, times hundreds of pages, is a credibility problem. We write crypto content for Bitvavo, Coinmerce, Cryptoradar, and CoinCompare.
How do you get into Google's AI Overview?+
By being the page that answers the question most directly: an answer up top, headings phrased as questions, paragraphs that hold up on their own, and a strong position in the regular search results. That's how Bitvavo appears as the #1 recommendation in the AI Overview for where to buy Bitcoin in the Netherlands (measured November 2025).
Get started
Want content that ranks and gets cited by AI?
From a single page to a complete knowledge base at scale, technically accurate and easy to read. We'd be glad to help you think it through.