Case study
Coinmerce: 200+ knowledge base articles as the SEO copywriter for a Dutch crypto exchange
Coinmerce is one of the largest Dutch crypto exchanges. Its knowledge base lets users dig into cryptocurrency and blockchain. Since 2020, Timmermans Media has been writing its in-depth, informative articles as an SEO copywriter, making complex topics easy to understand: more than 200 articles over six years, built around the questions both beginner and advanced crypto users search for. The partnership is still going, as Coinmerce confirms in its own Google review.
- Industry
- Crypto, fintech, exchange
- Market
- Netherlands
- Services
- SEO knowledge base articles about cryptocurrency and blockchain
- Scope
- 200+ articles
- Period
- 2020 to present
Why a crypto exchange's knowledge base leaves no room for sloppiness
Crypto topics are technical and change fast. A knowledge base that genuinely helps users has to explain complex material clearly without getting inaccurate, and it has to be findable for the questions beginner and advanced users actually have.
On top of that, a regulated exchange has no room for sloppiness. A knowledge base article that gets a consensus mechanism or a tax rule slightly wrong costs trust with exactly the reader who's about to become a customer.
How an SEO copywriter builds the Coinmerce knowledge base
We write knowledge base articles that pair depth with clear explanations, built around the questions crypto users search for. Every topic starts with keyword research: the main question, its variations, and the follow-up questions. Then comes an article that answers the question directly up top, works out the nuance below, and ends with a practical next step for the reader. Each article makes a complex topic accessible without losing the nuance that financial content requires.
What the SEO copywriting for Coinmerce covers
- 01Keyword research for every knowledge base topic, focused on the Dutch market.
- 02200+ knowledge base articles about cryptocurrency and blockchain, from beginner explainers to deep dives.
- 03A consistent article structure: a direct answer up top, question-based headings, and a practical wrap-up, so the articles can also be cited by AI models.
- 04Editing for technical accuracy and for the Coinmerce voice.
- 05An ongoing partnership: new articles based on new search questions and market developments.
The result: 200+ articles and six years of partnership
The knowledge base is live on coinmerce.io, and the partnership is ongoing. Coinmerce reviewed the work on Google.
- 200+
- knowledge base articles written, live on coinmerce.io
- 6 years
- of partnership, since 2020
- 5 stars
- Google review from Coinmerce
Matt writes with real expertise and keeps his commitments. We'll definitely keep working together.Translated from Dutch
Nick Smits van Oyen
Coinmerce
Which crypto and fintech companies this applies to
Coinmerce is one of the crypto and fintech platforms we write for, alongside Bitvavo, Cryptoradar, and CoinCompare. Crypto content demands two things that rarely go together: technical precision and readability for someone who's just getting started. The same approach works for any exchange, broker, comparison site, or fintech company that needs a knowledge base that's accurate and ranks.
See it for yourself
The work is live at Coinmerce
Publicly available on the client’s own domain.
- The Coinmerce knowledge base (in Dutch)coinmerce.io/nl/kennisbank
- What are altcoins?coinmerce.io/nl/kennisbank/wat-zijn-altcoins
- What liquidity means and why it matterscoinmerce.io/nl/kennisbank/wat-betekent-liquiditeit-en-waarom-is-het-belangrijk
- What is the Lightning Network?coinmerce.io/nl/kennisbank/wat-is-het-lightning-network
FAQ
FAQ about hiring an SEO copywriter for crypto
What does an SEO copywriter do for a crypto exchange?+
An SEO copywriter writes knowledge base articles and product pages that rank for the questions users have while staying technically accurate. It starts with keyword research for each topic, followed by an article with a direct answer up top and the nuance below. That's how Timmermans Media writes the Coinmerce knowledge base about cryptocurrency and blockchain.
How do you keep crypto content easy to understand without losing accuracy?+
By answering the question in plain language first and only then getting into the technical side. A reader who wants to know what staking is gets the answer in two sentences first, then how it works, what it earns, and what the risks are. Every claim is checked before the article goes live.
Why hire an outside SEO copywriter for a knowledge base?+
Because a knowledge base is ongoing production, not a one-time project. A dedicated outside SEO copywriter knows the voice and the audience, delivers on a steady schedule, and keeps the articles up to date. That's why Coinmerce has been working with us since 2020.
Get started
Need SEO content that makes complex topics clear?
From individual articles to a complete knowledge base that ranks without losing the nuance. Let's talk it through.